Motherhood is a resource, not an obstacle for a company’s business. Just a pipe dream? No, it’s just a snapshot of everyday life at Danone Company since they decided to encourage the birth rate as a career catalyst. This has resulted in all new mothers coming back to work following their maternity leave, with a high percentage of them achieving a promotion after the birth of their child. South East European HR Director at Danone Sonia Malaspina explains how companies can facilitate an increase in the country’s birth rate and value new parents’ skills. They make a person’s career in Danone, with 40% of all promotions being given to mothers who have previously returned from leave.
It’s an important statistic, considering that in Italy 73% of women resigning from their jobs are also mothers. The latest data provides a snapshot of the current birth rate in Italy, and Danone decided to position themselves as an employer that saw this experience as bringing added value. The results are clear: the birth rate increased within the company by 7.5%, compared to national statistics noting a fall of – 4%.
“Becoming a mother shouldn’t slow down your career. Actually, it helps you to develop managerial skills”. Danone decided to analyse these skills, assessing people before and after they became parents, through the Life Based Learning method and the digital program for new parents.
Malaspina explains, “Motherhood is a training ground that develops skills that are incredibly important when you come back to work. Companies spend enormous amounts of money to help people learn soft skills, improve emotional intelligence, become better at resolving problems, more agile and flexible, through courses and lessons. But parenthood is ten times more effective”.
“We’re most proud of the following statistic: all mothers come back to work after maternity leave, if they resigned it wouldn’t be right and the company would definitely lose out. 45% of our managers are female, many of them are mothers. Our group has understood that parents bring added value to the workplace”.
Companies spend enormous amounts of money to help people learn soft skills, improve emotional intelligence, become better at resolving problems, more agile and flexible, through courses and lessons. But parenthood is ten times more effective.
Thank you to Danone for partnering with us since 2017, including Life Based Value as a strategic element in their parental policy.