The science behind MAAM

Our team leads the world in researching the skills people gain through parenting and caring.

This work began in 2012 with desk research, surveys and focus groups, and evolves with insights from MAAM participants (including 2,000 dads) and clients, including Poste Italiane, Barilla, Coca Cola, Danone, Eni and Penny Market.

A round-up of the MAAM method was published in 2014 and is a best-seller in Italy.

Our research partners

Our partners

Discover the beautiful minds behind MAAM’s research